Tag: engagement

5 Ways to Improve Social Media Marketing

A study published by Sprout Social, a social media management company, noted changes in how people view social media advertising. Yes, all that “fake news” and real news about users’ personal information being leaked, stolen or sold to third parties has made a difference in the habits of social media users. Social media is likely…
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Target Your Marketing To Customers’ Needs

Part 1 of this article is here. The value of targeting your marketing to the customer and their needs is easily seen when sales go up, directly because of a particular marketing improvement, activity or campaign that focused on the customer need. A customer need can be very simple. Sometimes it’s just receiving professional courtesy while…
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