Tag: best practices

Best Tips for Trade Show Success

In this era of digital marketing trade shows almost appear anachronistic to those who prefer the ease of conducting business via phone and internet. Yet trade shows and other events are still great ways to meet new customers, deliver marketing to a wider audience, and introduce new products or services. Here are some tips to…
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Target Your Marketing To Customers’ Needs

Part 1 of this article is here. The value of targeting your marketing to the customer and their needs is easily seen when sales go up, directly because of a particular marketing improvement, activity or campaign that focused on the customer need. A customer need can be very simple. Sometimes it’s just receiving professional courtesy while…
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