Marketing Savvy


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Is Your Web Site Losing You Sales?

Back in the 1990’s there was a bit of a frenzy created for companies to build corporate web sites. Web developers had a heyday earning high salaries and charging big dollars for creating the original early internet. Web sites then had little functionality, many being just electronic brochures and primarily because technology had not yet…
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Best Tips for Trade Show Success

In this era of digital marketing trade shows almost appear anachronistic to those who prefer the ease of conducting business via phone and internet. Yet trade shows and other events are still great ways to meet new customers, deliver marketing to a wider audience, and introduce new products or services. Here are some tips to…
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5 Ways to Improve Social Media Marketing

A study published by Sprout Social, a social media management company, noted changes in how people view social media advertising. Yes, all that “fake news” and real news about users’ personal information being leaked, stolen or sold to third parties has made a difference in the habits of social media users. Social media is likely…
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10 Ways Marketing is Like Food

There are as many different ways to prepare and plan marketing as there are for preparing a delicious meal. If you sell a product or service then you must present your marketing to customers in an effort to tempt them to buy. Do you want to present them with something that will entice them or…
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Is Your Business Customer Focused?

Customer focus is very important today. With multi-billion-dollar conglomerates taking over most trades, competition for sales is more difficult. But remain customer focused and ensure your customer’s satisfaction is the basis of your marketing and you will see sales grow. Many smaller businesses often do not have a marketing professional on their team, giving that…
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Target Your Marketing To Customers’ Needs

Part 1 of this article is here. The value of targeting your marketing to the customer and their needs is easily seen when sales go up, directly because of a particular marketing improvement, activity or campaign that focused on the customer need. A customer need can be very simple. Sometimes it’s just receiving professional courtesy while…
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Prepare Marketing Carefully Like An Important Meal

Continued from Part 1 here. Proper preparation is as important for marketing as it is in preparing good food. 6. When it is prepared too quickly or by skipping important steps it may be unappealing or even repugnant, therefore avoided, and resulting in it being ignored or tossed. You pay one price at a fast-food…
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